Here are some simple ways to be your client's hero, and be the first one they think of when referring new business. Lets face it we have the time to provide exceptional service.. without the nasty distraction of pending sales.
Are you handy with tools? Any one with a screw driver can change a lock set. My last closed sale-buyer asked me to "arrange for a locksmith", when I dropped off the new key ten minutes later you would have thought I created cold fusion.
Isn't it just as easy to get three estimates? When the job is beyond your personal capabilities, get multiple estimates. I gave a client 3 heating system repair quotes and my feed back on who when and where his interests would be best served by. I'm the go to guy for this client and his friends as well.
Couldn't you do it yourself faster and with more pride? There are times when delegation is required but many times your personal touch means as much to the recipient as the quality of the results. Spearhead the issue yourself, and show your client if it's important to them it's important to you.
Does PR. mean anything to you, your firm, or your clients? I wrote an editorial about a retiring businessman and got more calls of thanks than I ever got on my best ad copy. I had to pay for the space in the news paper but the good will was a bonanza.
Who would help an agent from another firm with a deal for no reward? This test is harder for the competitive but it will absolutely earn you street cred. I supplied a set of engineering plans that defined the as-built (building envelope) and approved flood maps which saved my competitor a sale..for nothing. I received the appreciation (of the buyer,seller,and agent) for this closed deal and the future comp (that we all need).
Good intentions aside, Action is required - so make your move and gain some traction for your efforts. Step up now and receive others appreciation, which leads to trust and also to the lucrative side of the reward column. Now is the time to plant the seeds of service and reep the rewards at harvest time.
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