Marketing Creates awareness – While price creates activity.
Seller's often think more ads equal more activity…this is not what the data shows in the real world. 200 Realtors were recently polled… “How many of you have sold The Property to the person who called on That property ad” in the last 6 months? The answer may surprise the consumers but not the Realtors in the room. About 5% said the caller bought the house they called about.
Ask your seller “would it be Ok –if you paid for print Ads for the next 6 consecutive weeks…knowing the callers are 95% more likely to buy something else as a result of that ad money being spent”? I think you will find nearly all would not want to waste “Their Money”.
The time to Analyze Market conditions is before listing not after.
When going in to a listing presentation with real data, impress upon the seller the pit-falls of trying to Beat the Market and ask them based on the data (if they were a buyer) what they would pay for their house.
A helpful tool is to seek three outcomes before buyers and seller start the negotiations: Unacceptable – Acceptable-& Preferred. For the Specific Factors that will be negotiated…Examples:
Preferred // Acceptable// Unacceptable
Closing date - July 15th / July 7- the 30th / Before the 4th of July
Closing cost - $1.000 / under $2,000 / over $2,000
Selling price - $300,000 / $285,000- $290K /under 275K
Your trusted advisor in the White mountains of New Hampshire. Call me: 800-926-5653…when buying or selling real estate in the “Live Free or Die” State, I’m your Realtor – Steve Loynd – 30 years of marketing and sale experience.