Affordability vs. Accountability
I was reminded about the not so subtle differences this morning.
In years past when my car was going in for repairs I never asked for an estimate before the work was started...hey it needed to be done, and it was going to cost what it cost. Or was it that I didn’t want my mechanic to think maybe I couldn’t afford the work. One of the things that life’s experiences have taught me is know what you are getting into before you undertake the task. Now it’s about accountability, give me the quote and don’t try to pad it, because I can afford to go elsewhere.
What does this have to do with real estate?
I learned a lesson many years ago, the $700/month rental sitting in front of you is more important than the $500,000 showing you are working on for next weekend. How could that be you may ask? The person in front of you is here and now, they have selected you to help with their housing needs and they are your future buyer client. Next weekends appointment could turn into a pipe dream...a flake or a no-show.
We are Accountable to all that seek us out for help…not just the ones that want us to believe they have deep pockets. It’s been my experience the guys driving Mercedes are leasing them the Guys driving pick-up trucks, own them, have cash in the bank and often own hundreds of acres somewhere.
Clients looking for Affordable property will eventually sell, buy move up property, appreciate the helping hand, and reward that appreciation with loyalty and referrals.
Sell the $500,000 showing, but don’t ignore the $700/month renter to do it.
When I hear agents say I don’t have time from rentals, or I don’t do rentals, tell them you'll take the customer. I do winter ski season rentals at Loon Mountain in Lincoln New Hampshire. Many of these tenants turned into buyers…and loyalty starts with those that care about the little deals.
Last thought…the number of agencies going out of business and Realtors letting their license expire is alarming. If you intend to be in business servicing your loyal clients, what better way is there to pick up other agents clients…than to have a reputation for quality service and accountability?
Steve Loynd, White Mountain Real Estate expert.
Web site: www.alpinelakes.com
Phone # 800-926-5653 /cell: 603-381-7898