Blogging...I’m no rocket scientist, but I know how to light a fuse.
- An effective title can go a long way to attracting your readers. If you make it interesting, fun or attention grabbing you can secure a reader when they other wise may have passed you by.
- Change the font or the color, to suck in someone scanning and moving on
- Numbered or Bulleted listing can ensure your points will be made simply and quickly (as most readers only give you a few seconds to convince them).
- SEO places emphasis on the words used in your title, and can increase your page ranking.
Content...The blogging buzz word we bow to, and know it’s true.
It’s not just what you are saying but the usefulness and uniqueness of your content. I subscribe to many different bloggers, some because they are providing “expert” information on the market, short sales, or creative financing techniques…others I just enjoy reading their post, they have a sense of humor that I find refreshing or even controversial. Some I want information from while others; I enjoy the dialog between reader and writer.
Visual stimulus...You need more than words to keep me interested.
- Pictures are equal to a thousand words…they are faster than reading and makes your point, be creative, clever or artistic.
- Empty space is also your friend, allow a breather between points
- Bold, basic and short, the use of a subheading in a bold font, easy to read words (don’t be pedantic) and concise paragraphs will keep your readers from moving on to the next post.
Attention & call to action…If you just want a reaction from your immediate audience, go in to a dressing room in a busy clothing store and shout you are all out of toilet paper in here.
But if you are blogging to help sell something (whether it is yourself or a product) your post has to meet a need. As I said earlier some blogs I read because I like the writer (this is a favorable connection) others I read for their knowledge of a topic. Both of these types of bloggers I would seek out if I had a real estate transaction that involve their market area…and I suspect a client would do the same.
On one topic…A fat lady gets on a talking scale, the scale says one at a time
I do believe there is a point where you can say too much, introduce too many thoughts and confuse a reader into not responding. So for now I’ll say practice some of these techniques and next time we’ll talk about posting for points vs. blogger burn out.
Here are a couple of my recent post, that attempt to grab attention of the reader and create interest in our Construction side of the General brokerage business,